It is important that the description for the type of information is specific to what is being confidentially disclosed. As an example a software company working in the field of transportation systems might say; "The information being disclosed is a concept for passing waybills from carrier to carrier using mobile phone technology". This is by far preferential to saying "The information being to disclosed is information relating to software for transportation carriers". Anyone charged with determining whether confidential information is being disclosed is more able to make the assessment when the description is more specific.
One of the people who fell for this cell site leasing ploy were not naïve in the ways of business. In fact they were very savvy real estate developers who assumed they could trust the charming young woman who was handling things for the cellular tower company. They signed a very detailed document that locked them into a deal where the carrier could impose their will on the owners. I am sure that Ms. Charming got a nice fat financial incentive for taking advantage of this overly trusting property owner. This mistake cost them over 趚ꯠᇸ dollars in lost revenue, over a thirty year period, that they would have gotten if they were properly informed prior to executing their cell tower lease.