All parties to the transaction, Type of deal structure , Price , Payment structure, Non_compete ,Transition plan ,Closing date ,Contingencies (i.e. due diligence, financing, etc.) ,And identify other items to be negotiated.
Better to encourage them from the start to go the LOI route. 3.) Hopefully, by this point you have developed more than one prospect. If you receive LOI s from more than one prospect don't just accept the one with the highest price. Be sure to take into account all the details of the offer as well as the qualifications and background of the buyer. This is especially true if you are financing part of the sale _ getting a slightly higher price from a weaker buyer who runs the business into the ground and then doesn't pay you is of no benefit. 4.) It is perfectly all right to negotiate the contents of the LOI with the buyer before you have accepted it