I had a project recently where the director was lifelong friends with a break_out star, who had committed to doing the film. The agency was non_committal. Why? Because the agency didn't want to tie_up a month of the actor's time for a measly million bucks, when they could be getting 5┦x that from a studio for the same time slot. At the end of the day, a lot of money and time was spent pre_selling territories and shoring up the financing, only to have the star drop out, under target CAA's ('er I mean a random agency's) pressure.
The Perfect Letter of Intent. The letter of intent is your business card to the new job, reflecting the education, experience, personality of the applicant. Format of the letter of intent: There is an official format, but are frequently followed several rules. Module addressing is formal, such as "Dear Mr. .... You can do this if you know the name of the director or employer. Or "Dear Ladies and gentlemen". You can use this when it is a great company.